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Watx turns WhatsApp, Instagram and your website into one shared inbox, and keeps a CRM, an automation engine and AI agents behind it. The conversation is the record: contacts, deals, campaigns and sales documents all hang off it. Everything lives in a workspace — one per business. A single login can belong to several workspaces, which is how agencies run a dozen clients side by side.

Who it is for

  • Business owners and operators setting Watx up and working in it daily.
  • Agencies running several client workspaces from one login.
  • Developers integrating through the public REST API and webhooks.

Three channels, one contact

The same person who messages you on Instagram and later writes to your WhatsApp number is one contact with one history, not three separate threads.
WhatsApp has rules Watx does not control. You can reply freely for 24 hours after a customer’s last message; outside that window only a template approved by Meta will send. See The 24-hour window.

Start here

Quickstart

Sign up, name your workspace, start your trial, connect WhatsApp and send your first message.

Core concepts

Workspaces, members, contacts, conversations, templates, automations, flows and agents — and how they differ.

Channels

WhatsApp

Connect your number, build templates, run broadcasts and campaigns.

Instagram

DMs, story replies, comment triage and comment funnels.

Website chat

An embeddable widget that feeds the same inbox.

Work and automate

Inbox

The shared inbox: threads, assignment, notes, templates and media.

Contacts

Contacts, fields, tags, segments and the activity timeline.

Automations

Trigger, steps and branches — the channel-agnostic engine.

Flows

The WhatsApp chatbot builder: a graph of typed nodes per conversation.

Forms

Hosted forms and booking pages that feed contacts and automations.

AI agents

Configure a persona, knowledge and skills — then let it answer or draft.

Extend

Integrations

Shopify, WooCommerce, Razorpay, Google, Zapier, n8n and sales documents.

API reference

The public REST API and outbound webhooks.